McGill UNIVERSITY

CLIENT: McGILL UNIVERSITY

Client: McGill University (Centre for the Convergence of Health and Economics)/ AJINOMOTO- Marketing Research

 

Sector: food and biotechnology

 

 

Client Brief:

 

A Ghana-based study to facilitate the implementation of child food supplements in traditional nutrition models. Cooperative research joining the Ghanaian Gvt, McGill University, the Japanese food firm Ajinomoto, and the Food and Agriculture Organization of the United Nations. We were to identify the real decision-makers in babies' nutrition choices.

 

Results & Method:

 

We joined a multidisciplinary team of anthropologists recruited in the field and followed the daily life of six mothers of young children in a mid-level town of South Ghana. Thanks to our research we were able to nuance the role of the in-laws compared to the local social representations which allowed for a better empowerment of the mothers in their food choices for their children.

 

Visit site:

http://www.mcgill.ca/desautels/mcche

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