CLIENT: GRUPO GALLEGO
Client: Grupo Gallego-Corporate research
Consumer study to capture how Houston & Los Angeles Latino youth relate to cars.
Method & Results:
Going from car meet to car meet in various districts of Los Angeles and Houston, this research helped a large automobile institution, within an extremely tight deadline, to realize the reasons why it was losing a large customer segment.
The numbers tell a clear story: People in Thailand and Indonesia are watching more YouTube than ever. But what’s the story behind those millions of hours of watch time?