GENERAL MOTORS

CLIENT: GENERAL MOTORS

Client: General Motors (Pacific Ethnography)- Marketing Research

Sector: Automotive

Client Brief:

We were asked to better understand how young Californians live and perceive cars and the automobile industry through their use of spare parts. And more specifically, why are they no longer so interested in American cars?

Method & Results:

With the full collaboration of the client in the field we recruited SoCal youth and started ethnography used a mixed methods team including filmmaking.

This research contributed to GM building new communication strategies, especially vs its Japanese competitors with a special emphasis on automotive parts.

YouTube

The numbers tell a clear story: People in Thailand and Indonesia are watching more YouTube than ever. But what’s the story behind those millions of hours of watch time?

Grupo Gallego

Consumer study to capture how Houston & Los Angeles Latino youth relate to cars.

McGill University

Cooperative research joining the Ghanaian Government, McGill University, the Japanese food firm Ajinomoto, and the Food and Agriculture Organization of the United Nations.

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