• HARNESSING THE HUMAN STORIES BEHIND THE NUMBERS

Ethnographic Film Services

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ETHNOGRAPHIC FILM

Ethnographic film is a field within social anthropology that uses the medium of film as a research tool in the study of people’s life experiences. Ethnographic film adheres to the same standards of scientific rigour as text-based classical ethnography. Objectivity walks hand in hand with genuine empathy. From long format observational films to interview-based in-situ clips, images and voices take the place of written field notes and reports.
In the context of marketing and design research, ethnographic film brings to clients audio-visual accounts of the cultural sets of values and the use of products or services, told from the consumers’ own point of view. In addition to being methodical, every aspect of the research process-from observation to documentation to presentation-is about being cunning and intuitive to reveal what might not otherwise be apparent. And therein lies a unique opportunity for the clients to generate strategic business insights and new perspectives on customer-brand interaction.

ETHNOGRAPHIC FILMS ARE

REALITY – BASED

ANALYTIC & IMPROVISATIONAL

IN – DEPTH & INSIGHTFUL

COMPREHENSIVE & CONTEXTUAL

Anthropology demands the open-mindedness with which one must look and listen, record in astonishment and wonder that which one would not have been able to guess. 

Margaret Mead

APPROACH

Marketing research-Consumer research-qualitative research -Studio Bruno Moynie

Studio Bruno Moynié has over 20 years of practice in ethnographic film production, mastering a singular approach for onsite interactions with consumers to reveal behavioural and cultural truths that help drive product development and communications.

Empathy and proven qualitative research skills are at the heart of the Studio's process. Observational evidence-based research is supplemented with in-depth interviews. Spending time with consumers in their environment-at home, at work, or at play-the Studio works to create compelling films that highlight a range of novel marketing possibilities.

A master at his craft, the Studio's founder Bruno is often behind the camera himself. However, for larger projects requiring a team, Studio Bruno Moynié taps into a global network of academically trained colleagues, experts in how to engage and develop rapport with the people they film.

Bruno Moynié captures the social scientific significance of his subject matter with humanistic aplomb. His videography helps us understand consumer behavior both cognitively and viscerally. This is deep consumer insight of the most resonant kind.   

John F. Sherry, Jr., Herrick Professor & Marketing Department Chair, University of Notre Dame

Bruno is a true master of the videographic art. His films are at turns spellbinding, fascinating, and humorous: without doubt the finest ethnographic movies I have ever seen. Bruno is also a very cool guy: personably down-to-earth yet theoretically astute. His wealth of experience and skills sets him leagues apart from the proliferating ethnographic lightweights in the field.

Michael Griffiths, Director of Ethnography, Ogilvy & Mather, Greater China

ABOUT

Founder of the Studio, Bruno is a seasoned ethnographer and television director with extensive practice in cinéma-vérité film production.

Academically trained in France and Canada, Bruno is well grounded in the fields of visual anthropology and ethnographic film. His experience and his training give him unique capacities to immerse himself in different places and capture genuine human activities from up close. He also has a gift for connecting with and cultivating a highly reliable web of collaborators worldwide that can be called upon for larger projects.

Bruno divides his time between Toronto, Paris, and the American Deep South where he pursues a lifelong personal interest in Blues and Old School R&B.

Video Ethnography/Film Ethnography-Studio Bruno Moynie

I would strongly recommend hiring Bruno, for both his personal talent at capturing highly-valuable insights and his dedication and his attention to details along the video production process. A reliable and solution-oriented professional, Bruno has proven a successful ethnographer filmmaker. The reactions to his film have exceeded our expectations.

Arthur Anglade, Advertising Research Manager at Google

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CONTACT

+1. 416. 826. 8106

15 APPLETON AVENUE | TORONTO, ONTARIO | M6E 3A2, CANADA