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Client: Wendy’s (Pacific Ethnography)-Corporate research


Sector: Food & Beverage


Client Brief:


Portraits of 6 American families across the USA (Queens NY, Phoenix AZ, Atlanta GA, Lincoln NB) and the way they relate to food, particularly fast food, and particularly the brand.


Method & Results:


A team of 6 ethnographers_ including Bruno Moynié _ spent a week per city and recruited families locally.

Then Bruno went around each family and spent one week with each with its camera.

This contributed to help Wendy’s re-define its Brand identity and menu items offered.

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