Client: Wendy’s (Pacific Ethnography)-Corporate research
Sector: Food & Beverage
Portraits of 6 American families across the USA (Queens NY, Phoenix AZ, Atlanta GA, Lincoln NB) and the way they relate to food, particularly fast food, and particularly the brand.
Method & Results:
A team of 6 ethnographers_ including Bruno Moynié _ spent a week per city and recruited families locally.
Then Bruno went around each family and spent one week with each with its camera.
This contributed to help Wendy’s re-define its Brand identity and menu items offered.
The numbers tell a clear story: People in Thailand and Indonesia are watching more YouTube than ever. But what’s the story behind those millions of hours of watch time?