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WENDY'S
CLIENT: WENDY'S
Client: Wendy’s (Pacific Ethnography)-Corporate research
Sector: Food & Beverage
Client Brief:
Portraits of 6 American families across the USA (Queens NY, Phoenix AZ, Atlanta GA, Lincoln NB) and the way they relate to food, particularly fast food, and particularly the brand.
Method & Results:
A team of 6 ethnographers_ including Bruno Moynié _ spent a week per city and recruited families locally.
Then Bruno went around each family and spent one week with each with its camera.
This contributed to help Wendy’s re-define its Brand identity and menu items offered.
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