THE HUMAN STORIES
BEHIND THE NUMBERS
We specialize in ethnography-inspired filmmaking. We capture authentic life moments to gain real-world insights. Our immersive approach leads to a deeper understanding of a person’s journey by allowing us to witness disruptions, incidents, and contradictions.
WITNESS THE HUMAN EXPERIENCE
GIVING PEOPLE THE TIME TO LET US INTO THEIR LIVES
Ethnography has the ability to witness how shoppers for example, feel, think and act not only at the point of purchase, but most importantly before and after. As we strongly believe that the people we film and spend time with, are first and foremost just that: people, even if they are also, eventually at times, users or consumers.
The numbers tell a clear story: People in Thailand and Indonesia are watching more YouTube than ever. But what’s the story behind those millions of hours of watch time?