YOUTUBE

CLIENT: YOUTUBE

Client: YouTube- Marketing Research

Sector: video-sharing platform

Client Brief:

The numbers tell a clear story: People in Thailand and Indonesia are watching more YouTube than ever. But what’s the story behind those millions of hours of watch time? The client asked us to find out: What keeps people coming back to watch more YouTube? What is YouTube’s role in people’s everyday lives?

Method & Results:

To find out, we spent time with YouTube viewers in Jakarta and Bangkok. We especially focused on two groups: beauty vloggers followers and Consumer Electronics fans. We recruited them in the field and followed 8 of them in each city. In a B2B approach, this helped YouTube make a stronger argument when talking with major Brands in the world of Beauty or Consumer Electronics.

Visit site:

apac.thinkwithgoogle.com/articles/beyond-numbers-youtube-shapes-lives-thailand-indonesia.html

YouTube

The numbers tell a clear story: People in Thailand and Indonesia are watching more YouTube than ever. But what’s the story behind those millions of hours of watch time?

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